Athletic Affair connects people, brands and collectives around sport. Together, we curate and develop projects to have a better impact on our planet and society.
Strömgatan 18, Stockholm, Sweden
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Ultra Pirineu 2021

The Ultra trail race at home, so we create a guerrilla marketing campaign for Suunto up in the mountains to support all the runners. Accompanied the day before of a Talk partnering with SternMotor-Mercedes Benz to have on stage 3 historic runners to explain their experiences on the mountains;  "Anécdotas del Trail" with Pau Capell, Aritz Egea...

UTMB 2021

A week to not be missed! For a week Chamonix is THE trail running mecca for pros, athletes, fans and mountain lovers.  We went to follow the race, creating an amazing Guides with Komoot with the campaign "the adventure to follow the UTMB", to do a store-run with Pau Capell and North Face, to have a signature...