Athletic Affair connects people, brands and collectives around sport. Together, we curate and develop projects to have a better impact on our planet and society.
Strömgatan 18, Stockholm, Sweden
(+46) 322.170.71

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After two years without, the spectators were back in one of the most iconic races in the world. We worked previously to the race into the communication strategy and brand activation of the collaboration between BUFF® and Tour of Flanders. Launched a video before the race, playing with the silence of the last editions, and with the...

UTMB 2021

A week to not be missed! For a week Chamonix is THE trail running mecca for pros, athletes, fans and mountain lovers.  We went to follow the race, creating an amazing Guides with Komoot with the campaign "the adventure to follow the UTMB", to do a store-run with Pau Capell and North Face, to have a signature...