MERRELL SKYRACE COMAPEDROSA
MERRELL SKYRACE COMAPEDROSA
As one of the main sponsors of the Comapedrosa Skyrace in Andorra, Merrell asked us to make a brand activation for the race.
Based on three parts, we first created various types of branded material for the bibs pick-up, and the same afternoon we organized a VIP experience at St. Moritz Hotel, with selected people and Brand Ambassadors and athletes. They received a Merrell welcome pack and enjoyed a talk about race nutrition and physiotherapy.
On the day of the race, we organized a Merrell Animation Point in one of the refill areas.
Info
CLIENT
MERRELL
Category:
Athletic Affair
Date:
14/09/2022
