After two years without, the spectators were back in one of the most iconic races in the world.
We worked previously to the race into the communication strategy and brand activation of the collaboration between BUFF® and Tour of Flanders. Launched a video before the race, playing with the silence of the last editions, and with the claim: “Back Together”
Once there, we activated all BUFF® points and did the communication during and after the race.
Buff x Tour of Flanders
Athletic Affair, Home 2