Canyon mandated us to design an easy social gravel ride to have some Movistar riders including Carlos Verona on it. Carlos ended the official season at La Vuelta España and since then he has been riding some gravel races. We have been with him at Ranxo and for SeaOtter he had the Pirinexus on the menu. So...
We designed a gravel night for Fizik to join the Girona cycling community on a special night. We did a 55km gravel loop into the amazing groads from our city to DosKiwis, to have some food, chat and taste their local beer before we head back home. Starting from the Fizik booth people had a moment to...
As one of the main sponsors of the Comapedrosa Skyrace in Andorra, Merrell asked us to make a brand activation for the race. Based on three parts, we first created various types of branded material for the bibs pick-up, and the same afternoon we organized a VIP experience at St. Moritz Hotel, with selected people and Brand...
We were asked by Komoot to design an influencer marketing campaign in Spain with the theme of multisport. The athletes and influencers selected for the campaign had to publish routes with Komoot as a regular campaign, but apart from that, we meet them all in Andorra for a multisport adventure weekend. In this way we achieved a...
After two years without, the spectators were back in one of the most iconic races in the world. We worked previously to the race into the communication strategy and brand activation of the collaboration between BUFF® and Tour of Flanders. Launched a video before the race, playing with the silence of the last editions, and with the...
We did the launch partnership between Suunto and Hammerhead in Girona during the weekend of The Traka. The idea was to create an activity where the assistants could use both devices, so we organized a gravel ride (testing the Hammerhead Varo 2) with a mid-ride kayaking route surprise, in order to use the Suunto watch too. At night...
To present the new Wilson Clash V2 by Wilson, with its claim “Play Fearless” we played tennis in a different way. We met the assistants in an underground tennis court, giving an urban mood to the event. Where the participants had to play a match while they were listening to music....
For the Christmas season, we worked closely with the Frodeno Fund project to create THE BOX OF DREAMS. A social project to help the kids through the sport and in this case support their dreams. Discover the dream of Jan Frodeno when he had 11 and the other 400 dreams of the Salt children. Watch the full video and...
The Ultra trail race at home, so we create a guerrilla marketing campaign for Suunto up in the mountains to support all the runners. Accompanied the day before of a Talk partnering with SternMotor-Mercedes Benz to have on stage 3 historic runners to explain their experiences on the mountains; "Anécdotas del Trail" with Pau Capell, Aritz Egea...
A week to not be missed! For a week Chamonix is THE trail running mecca for pros, athletes, fans and mountain lovers. We went to follow the race, creating an amazing Guides with Komoot with the campaign "the adventure to follow the UTMB", to do a store-run with Pau Capell and North Face, to have a signature...